Digital Advertising & PPC Campaign Management

Gain a competitive advantage with optimized and fully-managed search engine marketing campaigns. Get more leads online today.

Grow your business with managed paid search marketing

Our campaigns are designed to bring in more qualified leads, and with in-depth, granular analytics data, we can change the parameters of your campaign to be as effective as possible.

Once a user clicks on your ad, we help you ensure that the corresponding landing page is optimized for conversions so you don't lose your leads.

View campaign performance at any time with our SmartBoard™ analytics dashboard. All of our marketing services flow into SmartBoard™, making it a one-stop shop for reviewing your marketing efforts.

Learn More

Online advertising campaigns are an extremely cost-effective marketing tool to drive leads. These campaigns are also easily scalable to fit your budget.

Our campaigns are designed to bring in more qualified leads, and with in-depth, granular analytics data, we can change the parameters of your campaign to be as effective as possible.

A Smarter Web digital marketing expert pulling up online ad campaign analytics information on his laptop and mobile phone at his desk

Once a user clicks on your ad, we help you ensure that the corresponding landing page is optimized for conversions so you don't lose your leads.

A screenshot of a Google ad created by Smarter Web for a client on top of an image of a transaction occurring at a storefront

View campaign performance at any time with our SmartBoard™ analytics dashboard. All of our marketing services flow into SmartBoard™, making it a one-stop shop for reviewing your marketing efforts.

Learn More

Mockup of the SmartBoard™ analytics dashboard on a computer screen

Online advertising campaigns are an extremely cost-effective marketing tool to drive leads. These campaigns are also easily scalable to fit your budget.

A person using their phone to fill out a contact form on one of Smarter Web's client websites

An audience at a speaking event

Attract & speak directly to your ideal customers

Google Ads campaigns and other search engine marketing campaigns allow you to specifically tailor who sees your ads—so you’re only paying to advertise directly to your target audience.

An audience at a speaking event

"I truly appreciate Smarter Web and how they take care of us. Kina is a talented, easy going individual, and is super to work with."

Wendi S.

GCT Surveying & Mapping

Landing pages that work with your optimized campaigns

Conversion-optimized landing pages are absolutely vital to running advertising campaigns with a high ROI. We design and build custom landing pages on your website to ensure the success of your campaign.

Animated gif of a landing page designed by Smarter Web for a Google Ad campaign

FAQs

Frequently Asked Questions

Display ads are visual ads placed across third-party websites used by your target audience.

PPC/Search ads refer to pay-per-click advertisements, usually seen on the Google search results pages. These ads target users who are searching for a specific solution or answer to a problem. Because you’re paying per click, it does not cost you anything unless someone actually clicks on your ad.

Remarketing/retargeting ads use cookies on your website to target ads at users who have visited your website in the past. This exposes people who’ve already visited your site to your brand multiple times, increasing conversion potential.

Smarter Web offers all of these different kinds of online marketing. Contact us today to learn which strategy best suits your business needs.

Ad budgets vary widely depending on your industry and specific business goals. We typically suggest a specific minimum budget value once we’ve evaluated your needs in order to get the strongest ROI.

Businesses in just about any industry can use online advertising as a tool to promote their business. While some industries might be over-saturated with competition, an experienced agency like Smarter Web consistently works to find innovative ways to make sure your brand gets prime ad placement.