How Data-Driven Marketing Works

Smarter Web drives measurable results by following the data, not best guesses or estimates.
Let us be your partner on your marketing journey.

Screenshots of the various channels Smarter Web utilizes to boost business's online presence on top of an image of the Smarter Web team working on their computers at a desk

Start seeing the benefits of smarter web marketing

Smarter Web was founded based on the insights we’ve attained over two decades of running successful businesses from the ground up. We understand the struggles the modern business must deal with in order to grow, and we know how to navigate them successfully.

We have the data, strategy, and team necessary to drive your business growth.

Screenshots of the various channels Smarter Web utilizes to boost business's online presence on top of an image of the Smarter Web team working on their computers at a desk

The Smarter Web team did an outstanding job building our new website and we couldn't be more pleased! From concept to creation to the final transition, they not only flexed their mad skills, but kept me informed the whole way, got my input every step, and utterly delivered on our vision. They exceeded expectations in every way!

Angie Ishee

Waterfront Rescue Mission

THE DATA

All your marketing data in a single dashboard

We collect data on all KPIs relevant to your campaigns and compile it in our easily-digestible SmartBoard™ analytics dashboard. SmartBoard™ gives you a single pane of glass into the effectiveness of all your campaigns, making it an invaluable tool in planning your marketing strategy.

We also schedule regular meetings with you and your team at your convenience to review this data. This ensures that both our teams are on the same page and gives us an opportunity to brainstorm new tactics, effectively making Smarter Web an extension of your in-house marketing department.

Mockup of two computers with analytics data for a client's marketing campaign on the screens
Decorative image of a lightbulb and team members working on their computers and phones

THE STRATEGY

Integrative campaigns based on the data

Using SmartBoard™, we carefully analyze your performance data and, in combination with historical data from related campaigns, make adjustments to your campaigns as well as recommendations for other effective tools.

Our interdisciplinary marketing strategies are the most effective—rather than subscribing to a one-off service, it’s vastly more powerful to market to your customers from many different channels.

Decorative image of a lightbulb and team members working on their computers and phones

THE PEOPLE

Expert marketers execute the strategy

Our multidisciplinary team of passionate marketers is dedicated to the success of your campaigns. Every member of our team has experience in providing measurable results for our clients through data-driven marketing strategies.

We also know how frustrating it can be to have a different point of contact every time you need support from a company. That is why Smarter Web gives you a dedicated Virtual Chief Marketing Officer (vCMO) to be your main contact for all of your different services with us, making it as easy as possible to get the support you need.

The Smarter Web team in a strategy meeting in a conference room going over a client's marketing campaign