Pay-per-click (PPC), or paid search, advertising is an effective way to lift brand awareness and generate leads. By paying for clicks on your ad, you can reach a wide audience and get your message in front of potential customers.
PPC ads are particularly effective at reaching people who are actively searching for products or services like yours. When someone sees your ad in their search results, they’re more likely to click through and learn more about your business.
PPC advertising can be costly, but it’s a worthwhile investment if you’re looking to reach new customers and grow your business. With the right strategy, you can get the most out of your PPC budget and see a significant return on investment.
What are Google Ads & How Can I Use Them?
Google Ads are PPC (pay-per-click) ads that appear on the Google search engine results pages. Advertisers create ads and specify the keywords they want their ads to show up for. When someone searches on Google using one of those keywords, the advertiser’s ad may show up next to the organic search results.
Google Ads can be a great way to get your business in front of potential customers who are already interested in what you have to offer.
What are the benefits of using Google Ads?
Google Ads can be an extremely effective way to reach new customers and grow your business. Here are some of the key benefits:
– Reach people who are already interested in what you have to offer: When someone searches on Google using one of your keywords, your ad will populate. This puts your business in front of people who are already interested in what you have to offer, which can help you increase your conversion rate.
– Get your message across at the right time: People who see your ad are usually closer to making a purchase than people who don’t see your ad. This is because they’ve already shown interest in what you have to offer by searching for one of your keywords.
– Control your costs: You can set a budget for your Google Ads campaign, and you’ll never spend more than your budget. You’re also in control of how much you pay per click.
How do I get started with Google Ads?
If you’re interested in using Google Ads to grow your business, the first step is to create a Google Ads account. You can do this by going to the Google Ads website and clicking “Create an account.”
Once you’ve created your account, you’ll need to set up your first campaign. To do this, you’ll need to choose your campaign type, select your goals, and determine your budget.
Once you’ve set up your campaign, you’ll need to create your ad. To do this, you’ll need to write your headline, create your ad copy, and choose your keywords.
Once you’ve created your ad, you’ll need to choose where you want it to appear. You can do this by selecting the “Display Network” or “Search Network” tab in Google Ads.
Finally, you’ll need to measure your results. To do this, you’ll need to track your conversion rate, cost per conversion, and click-through rate.
Google Ads can be a great way to grow your business. By following the steps above, you can get started with Google Ads and start reaching new customers.
Outsourcing Your Google Ads Management
Google Ads can be an extremely effective way for small businesses to reach new customers. However, managing a PPC campaign can be time consuming and expensive if done in-house. By outsourcing your Google Ads management to a professional PPC agency, such as Smarter Web, you can save time and money while still achieving your marketing goals. An experienced PPC agency will have the knowledge and expertise to create and manage a successful Google Ads campaign that will help to lift your brand awareness.
When choosing a PPC agency, it is important to select one with experience in managing Google Ads campaigns for small businesses. The agency should also be able to provide you with reports on the performance of your campaign so that you can see the results of their work. Smarter Web has a team of PPC experts who are experienced in managing Google Ads campaigns for small to medium-sized businesses. We will work with you to create a campaign that is tailored to your specific needs and goals, and we will provide you with regular reports so that you can track the progress of your campaign.
If you’re a small business owner looking to increase brand awareness and drive more traffic to your website, contact Smarter Web today for Google Ads management services. We’ll help you create and manage effective PPC campaigns that will get your business seen by more potential customers and in turn, more leads and conversions.