Search engine optimization (SEO) plays a vital role in helping your business gain higher visibility and more online exposure. Considered as a long-term investment, SEO helps a website generate traffic, leads, and higher revenue. Although publishing high-quality content can be great for building consumer trust, content can’t be successful without SEO. Without SEO efforts, you run the risk of losing the top spots to competitors.
Here in this post, we’ll tell you five little-known facts about SEO.
#1 Google’s search algorithm uses over 200 factors to rank websites
Many think that there are only 5-6 factors like high-quality content, few images, and some SEO techniques, which will give their website a higher ranking in search engine results pages (SERP). However, Google makes use of over 200 ranking factors in their algorithm in ranking the web pages. Here are some of them:
- Topical authority
- Content depth
- Page speed
- User experience
- Search intent
#2 Search engines drive 300% more traffic to sites than social media
Driving traffic to your website is not all about promoting your content through social media. Organic traffic is still the tried-and-tested method to create authority and drive traffic over time. The biggest benefit of organic traffic is that it gives you an advantage over those trapped in the pay-per-click universe. Organic traffic also helps build your firm’s online presence and reputation. As per the rule, the more you invest in improving organic traffic, the higher your webpage will appear in SERP.
#3 Top-ranked pages on Google have an average word count of 1447
Most content producers wonder what is the best copy length for the SEO. The thumb rule is that the content on a page should serve the human visitor and not a search bot. That means that the length should be as much as is needed, giving an in-depth explanation on a subject. As a content creator, your aim should be to write between 1500-2000 words and making sure that it is informative.
#4 40% of users will abandon a slow loading website
Slow loading is one of the primary reasons for a visitor to leave your website. According to data compiled by Kissmetric, 4 out of 10 visitors will abandon your website if it doesn’t load within 3 seconds, and 47 percent expect your website to load in under 2 seconds. There is no doubt that people like fast sites, and so does Google. In fact, as we know site speed is a major ranking factor in Google’s search engine algorithm. A fast site provides a good user experience (UX), and a satisfying UX leads to higher conversions.
#5 120 million US homes had smart speakers in 2020
2020 has been a record-breaking year for the smart speakers market. According to Hubspot, 24 percent of Americans 18 and older own a Smart Speaker or around 60 million people. The fact is voice search is here to stay. In its latest update, Google included BERT (Bidirectional Transformers for Language Understanding) algorithm, which helps it better understand the intent behind the search queries. According to Google, it is the biggest leap forward in the history of Search.
About Smarter Web
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