Digital Marketing Frequently Asked Questions

Take a look at some of the most common questions and answers related to digital marketing and website design below. Don't see your question? Contact us today!

  • Digital Marketing Basics
  • Website Design & Development
  • Search Engine Optimization (SEO)
  • Digital Advertising
  • About Smarter Web

Digital Marketing Basics Frequently Asked Questions

Digital marketing, also called online marketing, is the promotion of brands through digital channels such as websites, social media, email, and search engines.

Nowadays, almost every consumer spends time online. Digital marketing gives you a wide variety of channels to communicate with consumers, but it is also extremely versatile and tailorable, allowing you to only put your brand in front of your ideal customers. 

The marketing & web design experts at Smarter Web have experience working with a wide variety of industries, including technology, real estate, legal, construction/contractors, financial services, nonprofits, and insurance.

The cost of your project depends on the scope and different services your business needs. We offer flexible subscription plans and bundles to help our small- and medium-sized businesses enjoy the benefits of an in-house marketing department—without the price tag!

Website Design & Development Frequently Asked Questions

While we shoot for an eight week turnaround, the exact timeline of a website project depends on a variety of factors. The amount of content or input the client provides, client availability for feedback, and functionality needs of the website all play a role in determining the pace of a project.

However, our flexible subscription plans mean that we can take your site live as soon as possible and make any necessary changes or additions later.

Website updates, maintenance, and support are included in all of our website subscription plans. All you’d need to do is send in the update through our support portal, and we’ll take care of it ASAP!

Absolutely! Because the majority of web users are on mobile, we design most of our sites mobile-first, meaning we start the design process with mobile screens in mind instead of desktop. We always ensure your website looks great on a variety of devices.

On-page and technical search engine optimization (SEO) is included for all of our website subscription plans. This covers page content, meta tags, images, and other elements that are visible to users, as well as site speed and sitemaps.

Ideally, you would write the website content—you are the expert on your business. However, our content writers are available to help you clean up your content, or can supply original content for the site at no additional cost.

We offer unlimited pages in all of our website subscriptions, making us the perfect choice for businesses who have many services or products to show off.

Yes! Our websites integrate with many of the popular marketing platforms like Constant Contact, Mailchimp, Zapier, GravityForms, and WooCommerce. 

Search Engine Optimization (SEO) Frequently Asked Questions

The simplest way to answer this is to ask yourself—what is Google’s goal? Google is trying to give its users the most relevant answers to their questions (or search queries), so it will promote trustworthy pages that fully and appropriately answer users’ questions.

Which means that to succeed at SEO, it is highly important that your content is the most relevant result for a user’s specific search query, and that your website is trustworthy.

Google has over 200 ranking factors that it uses to rank websites and determine their relevancy and authority.

Yes, your business does need SEO. Search engines are a discovery tool that the majority of consumers use to find a product or service they’re interested in. Improving your search engine optimization is a highly valuable way to increase traffic to your website, giving you more chances to sell to potential customers.

There are a number of reasons why your site isn’t ranking on Google. Perhaps Google hasn’t had enough time yet to index your new page(s), or maybe you accidentally blocked Google from crawling your website. To get to the bottom of the issue, sign up for a free website consultation—our experts will analyze your site in a number of areas, including any SEO issues.

On-page SEO refers to your website’s page content, meta tags, image optimization, etc. Off-page SEO involves tactics like link building, content marketing (blogging), review building, and other external strategies. The below table from Semrush outlines the difference between on-page, off-page, and technical SEO.

Keywords refer to the words and phrases that users enter into search engines like Google, also called “search queries.”

We do not guarantee any specific ranking in search results—and you should be wary of agencies who do guarantee the #1 spot. While improving your SEO strategy will almost certainly help improve your ranking, it is impossible to guarantee a #1 ranking. Google even explicitly warns against companies that claim they can guarantee rankings, or that they have some kind of special relationship with Google.

Depending on how saturated your industry is and the exact nature of your SEO strategy, it can take anywhere from 2 months to a year to see results from improving your site’s SEO.

Digital Advertising Frequently Asked Questions

Display ads are visual ads placed across third-party websites used by your target audience.

PPC/Search ads refer to pay-per-click advertisements, usually seen on the Google search results pages. These ads target users who are searching for a specific solution or answer to a problem. Because you’re paying per click, it does not cost you anything unless someone actually clicks on your ad.

Remarketing/retargeting ads use cookies on your website to target ads at users who have visited your website in the past. This exposes people who’ve already visited your site to your brand multiple times, increasing conversion potential.

Smarter Web offers all of these different kinds of online marketing. Contact us today to learn which strategy best suits your business needs.

Ad budgets vary widely depending on your industry and specific business goals. We typically suggest a specific minimum budget value once we’ve evaluated your needs in order to get the strongest ROI.

Businesses in just about any industry can use online advertising as a tool to promote their business. While some industries might be over-saturated with competition, an experienced agency like Smarter Web consistently works to find innovative ways to make sure your brand gets prime ad placement.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Optio, neque qui velit. Magni dolorum quidem ipsam eligendi, totam, facilis laudantium cum accusamus ullam voluptatibus commodi numquam, error, est. Ea, consequatur.