It is said that behind every great business is a great website. If your website is not generating views, rankings, leads, or sales, you are losing a tremendous amount of web traffic and potential customers to your competition. It is vital that your website meets the expectations of your audience. Remember that lead generation requires consistent and careful efforts to ensure that you are directing the right prospects to your website.
Here are 5 reasons why your website may be underperforming and tips to boost its performance:
1. Search engines cannot find your website
Remember that if search engines are unable to find your website, your customers will not be able to find it either. Google crawls the web, discovers websites, and analyzes information on those websites. To show up in online searches, your site needs to be properly optimized through SEO. This will help Google to index your site.
2. Poor navigation
It is vital that visitors can find the information they are looking for easily and quickly. Easy site navigation also makes it convenient for the search engine to index important information. If a visitor is confronted by complicated menus and unnecessary sub-sections, they are more likely to leave. Navigation can make or break your website’s user-friendliness. It is said that it should not take users more than three clicks to find the information they are looking for.
3. Poor quality content
The quality of your content is of crucial importance in driving traffic to your website. There is an established relation between Google rankings and your content. Google values original, fresh, and relevant content. You may witness a negative impact on your rankings if pages are not backed by quality links or have too many focused keywords.
4. No calls to action
Calls-to-action (CTA) is an important marketing tool. They motivate and direct your visitors to take the desired action. Such actions may include registering for an event, placing an order, or downloading content. For instance, if you are a mobile phone seller, make sure that your website’s purpose is apparent as soon as people visit your website. You can also include multiple CTAs on a page if you want users to take more than one desired action.
5. Your website design is non-adaptive
Mobile devices now account for more searches than desktops. A website that does not load properly on a mobile device can be frustrating for users, leading them to exit your site. Also, location-based technologies have made it easier for customers to find your business. This raises customer engagement and browsing time.
Now, here are some tips to boost your website’s performance:
1. Leverage Google Search Console
Google Search Console helps website owners collect and save relevant data about the website. It is a collection of tools and resources to help you monitor website performance in the Google search index.
2. Know your website’s loading speed
Google suggests that your consumer wants your website to load in 2 seconds or less. Test your website’s page speed with Google PageSpeed, which will show you how fast your website loads.
3. Mobile-friendly test tool
To check whether your website is mobile-friendly or not, use Google’s mobile-friendly test tool. It will show you how you can make your website mobile-friendly.
4. Have a simple website design
A website where all the options and categories are clearly defined allows for easy navigation. A clear and concise navigation menu that is also easy to find encourages the visitors to use it again.
About Smarter Web
We are a leading design & digital marketing agency that delivers impactful web experiences for our clients. Located in Pensacola, Florida, we build websites that are designed to captivate your audience and convert leads. We offer services like online advertising, SEM, web design, development & optimization, SEO, and content marketing. To learn more about the services that we offer, call us at (844) 762-7890. You can also drop us an email at firstname.lastname@example.org for any queries.